Unlock your property's full potential.

short term rental design that performs

Wil&Co. Homes helps short term rental owners, builders, and real estate investors, turn overlooked properties into timeless, high-performing destinations.

Wil&Co. Homes sits at the intersection of design, real estate, and renovation strategy. We help ambitious owners and investors turn overlooked properties into places that are as memorable as they are valuable. Whether you’re launching a short-term rental, renovating a character-rich home, or evaluating your next investment, we help you decide with confidence before you spend a dollar.

Circular logo for a studio named WL & Co., with the text 'Reproduced, Printed, and Framed by WL & Co.' around the edges.

We’ve designed real estate in:

Palm Beach, FL

Packwood, WA

Sunday River, ME

Durango, CO

Boston, MA

Waterville, NH

Port St. Lucie, FL

Lincoln, NH

Richmond, VA

Palm Beach, FL Packwood, WA Sunday River, ME Durango, CO Boston, MA Waterville, NH Port St. Lucie, FL Lincoln, NH Richmond, VA

Open-concept living room and kitchen with high vaulted wooden ceiling, large windows, stone fireplace, dining area, and modern furniture.

Four Ways We Help You Build Value

Destination Design

Turnkey hospitality design that turns short-term rentals into distinctive, high-performing guest destinations.


Destination Design Intensive

A focused strategy session for hands-on owners who want expert direction without hiring a full design team.


Renovation Design

Cohesive, contractor-ready decisions, from finish selections to full architectural oversight.


Real Estate Advisory

Strategic guidance for Massachusetts buyers, sellers, and investors evaluating a property’s true potential.

Who We Serve

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Short-term rental and vacation property owners who want a design that books, not just one that photographs well.

Hospitality Owners

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Builders and developers creating distinctive homes who need a thoughtful design partner to deliver a complete design roadmap.

Builders & Renovators

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Buyers, sellers, and investors seeking real estate representation backed by strategic design and investment expertise.

Real Estate Investors

FEATURED PROJECTS

PERKINS | A CITY STAY

ASPEN LANE | MOUNTAIN GETAWAY

FAIRMOUNT | COASTAL RETREAT

Woman cleaning a brown and gray throw pillow on a dark blue couch in a living room with a beige table lamp, a beige armchair with a pillow, and a large framed abstract landscape painting on the wall.
Woman cleaning a brown and gray throw pillow on a dark blue couch in a living room with a beige table lamp, a beige armchair with a pillow, and a large framed abstract landscape painting on the wall.

Your Designer & Real Estate Advisor, All in One.

Meet The Founder

My professional background spans luxury interior design, real estate, investing, and project management—a combination that's rare to find in one person, let alone one studio. Together, those experiences shape how I approach every property, balancing thoughtful design with strategic decisions that create lasting value and tell an unforgettable story.

That's the philosophy behind Wil&Co. Homes: helping clients see a property's full potential and bring it to life with confidence.

-Emily Williams, Founder

TESTIMONIALS

In Their Words

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I cannot say enough good things about Emily and her team. She 100% designed the interior of our ski mountain short term rental and hit it out of the park. Emily was thoughtful in all aspects of the design with a focus on what end users would want, tapping into her own short term rental experience.

She was very easy to work with, super communicative, and incorporated our feedback well. We will 100% work with Emily again.


Peter k.

Outline drawing of a house with multiple windows, a steep roof, and a chimney.

Emily was super knowledgeable and easy to work with while designing my STR. She made the whole process from the first conversation to final install of all the furnishings very easy. She was always available to ask questions.

I currently recommend to anyone looking to furnish their home or investment property. I highly recommend Emily.

Randy B.

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years industry experience

100+ Properties Designed

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95% of Properties Designed are "Guest Favorite" on Airbnb

CONTACT US

Ready to see what your property could become?

Every project starts with a conversation. No-pressure clarity, no obligation.