Our Services

TRANSFORMING Potential Into Lasting Value

Whether you’re launching a short-term rental, renovating a historic home, or evaluating your next investment, the right service depends on how much guidance you want and how hands-on you’d like to be. Each service below combines design expertise, real estate insight, and renovation know-how, scaled to fit your project.

Open-concept living room and kitchen with wooden vaulted ceiling, beige couch with pillows, armchair, coffee table with remote and wine glass, kitchen with dark cabinets, stainless steel appliances, bar stools, and large windows showing green trees outside.

Destination Design

Wil&Co.'s flagship service, turning short-term rentals into distinctive, high-performing guest destinations.

Destination Design is built for hospitality property owners and investors who treat design as a genuine investment in their property’s performance. We start with your property, your target guest, and your goals, then build a complete design direction: layout, furnishings, lighting, and styling.

Choose our Design Package for a complete, implementation-ready plan you execute on your own timeline. Or choose our Concierge tier, which manages procurement, vendor coordination, and on-site installation so your property arrives guest-ready.

    • Target guest profile & market positioning

    • Design mood board and full aesthetic direction

    • Room-by-room design boards and furniture selections

    • Complete shopping list with product links, specs, and budget notes

    • Concierge tier adds: procurement, vendor coordination, and on-site installation

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Close-up of a living room area with a dark brown upholstered sofa, beige and gray pillows, a cream-colored ceramic table lamp with a white shade, a gray side table, and a framed picture on the wall.

Destination Design Intensive

A focused strategy and design intensive for hands-on owners who want expert direction without a full design team.

Built for newly acquired short-term rentals, existing STR refreshes, or DIY-minded investors preparing for a renovation. In a single collaborative working session, we dig into your goals, your guest experience opportunities, and your budget. Then we follow up with a complete roadmap you can execute independently.

    • Hospitality strategy & property roadmap

    • Destination design direction board (aesthetic direction, color palette, material inspiration)

    • Layout & functionality recommendations

    • Curated resource guide

    • Personalized video walkthrough of your strategy and recommendations

    • Bonus: STR installation guide, Airbnb essentials shopping list, and project tracker

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Modern walk-in shower with white subway tile walls, black metal frame glass door, small gray hexagon tile floor, a built-in shower niche with toiletries, a small white corner shower seat, a silver showerhead, a chrome shower control, a window, and a wooden bench outside the shower.

Renovation Design

Strategic renovation guidance for investors, builders, and homeowners who want a cohesive plan before construction begins.

Renovation Design gives you the plan your project needs, scaled to how much guidance you actually need. Our Finish Package covers cohesive, contractor-ready interior finish selections for cosmetic renovations, spec homes, and investment properties. Our Full-Service Renovation Design goes further, covering layout, architectural detailing, and histo

    • Kick-off strategy call and design boards per space

    • Complete finish schedule formatted for contractors

    • Full-Service tier adds: layout and space planning, floor plan markups, exterior design direction, and historic restoration guidance

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A house with a dark gray roof is nestled among dense green trees in a mountainous forested area, with hills or mountains in the distance under a cloudy sky.

Real Estate Advisory

Strategic guidance for Massachusetts buyers, sellers, and investors who want more than a transaction.

Real Estate Advisory combines real estate expertise, design insight, and renovation know-how into one advisory relationship. For buyers and investors, that means evaluating renovation potential, layout, and long-term value before you make an offer. For sellers, it means knowing which updates are worth making before you list.

    • Property evaluations and market positioning insights

    • Renovation and design opportunity identification

    • Hospitality and short-term rental viability review

    • Pre-listing consultations and improvement recommendations

    • Buyer and seller representation (Massachusetts)

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Our pRocess

01.

We evaluate the property, market, and guest profile to establish a clear vision and strategic foundation for the project.

Discovery & Strategy

02.

We develop the complete design presentation, including furnishings, decor, styling, and detailed recommendations for each space, inside & out.

Space Planning & Finish Selection

03.

We develop floor plans, functionality recommendations, and finish direction to ensure the property is both beautiful and purposefully designed.

Design Development

04.

Review and Refinement

We develop the complete design presentation, including furnishings, decor, styling, and detailed recommendations for each space, inside & out.

05.

Procurement & Installment

We develop the complete design presentation, including furnishings, decor, styling, and detailed recommendations for each space, inside & out.

Ready to build value into your next project?

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